Best B2b Landing Pages

With this in mind here are 10 b2b landing page best practices to increase your conversion rate.

Best b2b landing pages.

Use landing pages to capture top of funnel leads too. Rather than just serving as a basic advertisement that shows a customer a product a landing page aims to delight and engage a customer by offering them something that relates to the product or the business. While there are plenty of templates and theoretical articles available swimming through the sea to strike gold can get pretty tedious. This is just about the worst mistake you can make both in advertising and landing page design.

This site features a minimalist landing page that highlights elements on mouseover. Landing pages don t need to make a sale and they shouldn t pretend to be your homepage. Building landing pages for your b2b saas software as a service product can be a daunting task. A great webinar landing page makes the difference between an event that s half empty and one that s packed.

They get to the point quickly show the benefits of partnering with them and strategically place content to direct visitors to their cta. 10 examples of inspiring b2b landing pages 1. The page features a. The best b2b landing pages are laser focused on one thing capturing lead information for your sales team to follow up on.

Too many of them try to do too much which leads to confusion on the part of the customer. The examples below were displayed as shown at one point in time. Create a landing page for every campaign message. Slack s landing page employs many common best practices but adds up to a whole that is greater than the sum of its parts.

The best b2b web design is able to capture inform captivate and persuade visitors to buy. Best practice to steal. When you think about b2b landing pages you often think about the bottom of the funnel. Demo requests consultation calls free trial sign ups marketers often use their ppc budget and landing pages to drive visitors directly towards these goals.

Financial landing pages vary in length but data from the 2020 conversion benchmark report suggests that those with fewer than 200 words tend to convert best. Most b2b landing pages are laser focused on one thing i e capturing lead information for your sales team to follow up on. A recent study by kissmetrics reveals 52 of b2b ppc ads point towards a homepage not a landing page. Sift through them to learn what to do and what not to do to create a highly effective post click landing page of your own.

I ve gone through 2 years worth of webinar invites to show you the 8 best examples of webinar registration pages and what they get right.